An Executive Leader in Social Media, Digital Marketing, and Influencer Strategy.
Work Experience
2021- Present
2015-2019
2014-2015
2012-2014
2011-2012
2009-2011
KB Home, Senior Director of Social Marketing | Social, Influencer, Brand Reputation & Policy Communications
•Lead social media, influencer, and digital reputation strategy, driving alignment with company priorities and protecting corporatereputation.
•Partner with the Creative team to develop social-first, culturally compelling content across video, short-form, static, andemerging formats. As well as collaborate with PR, policy, and executive leadership to implement proactive and reactive rapid-response social strategies.•Define and own the brand's social media presence, crafting narratives aligned with corporate and policy objectives.
•Develop and scaled influencer engagement programs with our PR Agency, including cross-functional events to influence publicopinion and strengthen community trust.
•Manage $2–5M budget across paid, influencer, and reputation programs.
•Establish KPIs and reporting frameworks to measure sentiment, impact, and ROI.
•Mentor and lead team of managers, creatives, and interns; foster growth and accountability.
Beachbody, Senior Director of Social Media Marketing
•Oversaw social for 46 brands (U.S., U.K., Europe), managing 12-person team and large vendor network.
•Built influencer & validator partnerships, and secured keynote spots at LA Digital Marketing Summit.
•Negotiated contracts saving $130K+ and scaled media buying partnerships.
•Drove social growth: +47% Facebook, +38% Instagram, +23% Pinterest.
•Exceeded annual spend/revenue goals by 150%.
•Built, organized and trained team a team of 12 people on reporting/social listening suites (Spredfast,Sysomos, Infegy, Curalate, etc.).
•Maintained direct relationships with platforms (Facebook, Instagram, Twitter, Pinterest).
•Partnered with talent teams on campaigns, ensuring policy- and trend-sensitive execution.
WPP Communications (Unilever Account), Senior Social Media Supervisor
•Coordinated A-list talent for a branded YouTube content series for AXE’s new product launches, boosting online brand exposureand audience engagement.
•Directed cross-functional team executing campaigns for AXE, Walmart Beauty, and more.
•Grew AXE awareness +190% with influencer-driven music program (Sam Hunt).
•Generated 17M+ impressions and 838K engagements in 1 month.
•Applied niche-influencer strategy for Walmart brand launch, gaining 67K new followers.
Starworks Group, Senior Social Strategist
•Built influencer and editorial partnerships with AG Jeans, Topshop, Nordstrom, Vivienne Westwood.
•Designed and executed digital advocacy campaigns that amplified policy-aligned messaging, leveraging influencers, opinion leaders, and third-party validators to shape public sentiment and support client objectives in high-visibility markets.
•Hosted 33 influencer/press events, generating 43M+ impressions and national media coverage for the Topshop launch in all Nordstrom stores nationwide.
•Partnered with internal teams to build rapid-response social strategies, integrating social listening, analytics, and data-driven storytelling to mitigate reputational risks and advance client positions during sensitive policy discussions.
Saks Fifth Avenue Corporate, Social Media Manager
•Created Saks’ first corporate social media channel presence across Facebook, Instagram, Twitter, Tumblr, and our editorial blog (47 stores + 57 outlets).
•Featured in Teen Vogue magazine as one of the most influential people behind a brand’s presence on social media.•Drove +54% engagement and $1.35M in incremental sales via digital campaigns.
•Partnered with A-List influencers on the company’s Tumblr launch.
•Produced Valentino in-store RED event with an exclusive performance by Ellie Goulding.
Universal Music Group, Digital Strategic Partnerships Coordinator
•Drove major artist partnerships with NFL, Victoria’s Secret, and MAC Cosmetics.
•Pitched/produced Nicki Minaj’s Pink Friday lipstick collaboration with MAC (sold 60K units in 2 months).
•Increased artist mentions online by +48% via influencer and media partnerships.