An Executive Leader in Social Media, Digital Marketing, and Influencer Strategy.
Professional Summary
Senior marketing and communications executive with 15+ years leading digital transformation, social strategy, influencer partnerships, and enterprise communications for Fortune 500 and global consumer brands.
Dedicated, results-focused Marketing Strategist with a history of achievement surpassing ambitious business development objectives. Proven talent for managing million-dollar digital advertising budgets profitably, securing tech partner accounts, and penetrating new markets within highly competitive industries. Experience implementing digital marketing campaigns, social media best practices, advertising/media strategies, and corresponding PR events to maximize revenue. Success analyzing market trends, opening new growth opportunities, and guiding the design and launch of new products, departments, and websites. Expertise coaching and positioning teams to surpass ambitious business objectives and goals. Friendly, upbeat, and collaborative; proven success advising executive teams on long term planning initiatives and ensuring outstanding partner and client satisfaction.
Skills
Content Strategy & Creation P&L Ownership Writing Campaign Management Strategic Social Media Marketing Creative Initiatives Events Digital Advertising Audience Segmentation & Analysis Recruiting, Training & Leadership