A Marketing Strategist, Content Creator and Social Media Expert.
CV
Professional Summary
Dedicated, results-focused Marketing Strategist with a history of achievement surpassing ambitious business development objectives. Proven talent for managing million-dollar digital advertising budgets profitably, securing tech partner accounts, and penetrating new markets within highly competitive industries. Experience implementing digital marketing campaigns, social media best practices, advertising/media strategies, and corresponding PR events to maximize revenue. Success analyzing market trends, opening new growth opportunities, and guiding the design and launch of new products, departments, and websites. Expertise coaching and positioning teams to surpass ambitious business objectives and goals. Friendly, upbeat, and collaborative; proven success advising executive teams on long term planning initiatives and ensuring outstanding partner and client satisfaction.
Skills
Content Strategy & Creation P&L Ownership Writing Campaign Management Strategic Social Media Marketing Creative Initiatives Events Digital Advertising Audience Segmentation & Analysis Recruiting, Training & Leadership
Work Experience
2018- 2019
Head of Marketing & Timeshift Media
Orchestrate all creative marketing factors; including vision, long term strategic planning, and branding for sister brands Pilates Anytime and Yoga Anytime. Charged with supervising 12 direct reports, acquiring new partners, and on-boarding vendors. Collaborate effectively with C-suite executives to define and implement business objectives. Monitor dashboards, evaluate data and key performance drivers; apply findings to the development and launch of marketing campaigns. Preside over the entire video story-telling production process: from content development and creation, through to featuring projects across digital /social media platforms.
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Organized strategies and aligned product team roadmaps with brand vision, attributing to subscriber growth YoY (9%). Re-focused on retention strategies increasing lifetime revenue by 14% in 2018.
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Developed social video ads and creative for the Q1/Q2 2018 and 2019 advertising campaigns, which increased subscriber growth exponentially at over 32% each year.
2015 - 2018
Senior Marketing Director & Beachbody Santa Monica
Created a more responsive and market-driven organization through strategic creative planning and performance measurement. Drove successful campaigns; overseeing video/image creation, copy-writing, and customer service. Trained a 20-person marketing team in state-of-the-art reporting and publishing technology to drive impactful campaigns. Liaised with cross-functional teams across analytics, growth marketing, and operations. Managed external marketing creative efforts and maintained successful relationships with Facebook, Instagram, Twitter, and Pinterest. Established a hierarchy system to manage content for 46 brands (including UK + Europe) across four social channels.
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Negotiated software deals, saving over $130k in costs and securing a free 6-month trial before purchase. On boarded media buying agency, applied technology suite, and exceeded annual spend/revenue goal >230%.
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Expanded average reach across our social audience size by 47% on Facebook, 21% on Twitter, 38% on Instagram, and 23% on Pinterest while overseeing the department.
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Featured on top industry conference panels and asked to speak at LA’s Digital Marketing Summit in May 2017.
June 2014 - August 2015
Snr. Media Marketing Supervior & WPP Advertising/ UNILEVER Account
Directed a cross functional team of Creative Specialists, Media Strategists, and Marketing Managers, in the design and launch of highly successful campaigns. Collaborated with senior leadership in long-term strategic planning efforts, tactics for staff education, and best practices. Fostered strong relationships with media partners and agencies; ensured brand alignment with promotional content.
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Drove up brand awareness for AXE grooming products 190% with the AXE Stage Pass Music Program featuring artist, Sam Hunt. Leveraged exposure to grow reach to over 17 million impressions in 1-month.​
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Liaised with Wal-Mart marketing teams in Bentonville; utilized niche-influencers in secondary markets, and created custom content for the launch of the new Walmart generic beauty brand. Received 3m+ impressions, 838k engagements, and 67,000 new fans/followers during launch month.
2012-2014
Snr. Media Marketing Director & Starworks Group NYC
Governed digital, social media initiatives, created editorial calendars, and organized content for all client’s marketing channels and websites. Strategized plans to increase partnerships, new business developments and online sales, while ensuring a consistent brand image. Handled all VIP gifting and celebrity endorsements; teamed with Topshop and Nordstrom’s digital/social media teams in the creation of a Go-To-Market plan for their department launch. .
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Implemented a comprehensive Digital/Social Media Strategy for three top fashion brands, increasing fan/follower engagement on Facebook and Twitter by 72%, in just one month.
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Held 33 in-store events in flagship stores resulting in national print and television media buzz. Garnered over 43 million impressions, increased social audiences for both brands over 27%, and 11 different retail items were sold out after our launch.
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Hosted blogger preview events for major fashion editors, bloggers, and influencers, resulting in online editorial placements, increased online brand mentions by 41%, and boosted follower count by 23%.
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Clients included: AG jeans, Topshop, Nordstrom, Massimo Dutti, and Vivienne Westwood.
2011-2012
Digital Marketing Manager & Saks Fifth Avenue Corp. NYC
Instituted the first social media presence for the Saks Fifth Avenue Corporation; created a cohesive voice for all 47 stores and 57 outlets nationwide via Twitter, Facebook, Instagram, Pinterest and Tumblr. Maintained relationships with fashion magazine editors and key influential bloggers. Applied a cross-platform promotional strategy, while partnering with the influential fashion blogger, ManRepeller, to launch Saks Fifth Avenue’s Tumblr account and the re-design of the 10022 Shoe Department.
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Led social media presence; grew engagement 54% and online sales by $1.35M in 2012.
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Featured in Teen Vogue as one of the most influential online voices for all fashion brands and retailers.
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Organized an in-store event featuring a special performance by Ellie Goulding for the Valentino RED launch.
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Created Go-To-Market plans for all new product-launches; Chanel beauty products, SKII, Jimmy Choo, John Varvatos seasonal collections, La Mer, and all Haute Couture Designer Trunk shows.
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Received the “Innovator Award” from Saks Fifth Avenue’s executive team, which encourages new thinking at our Q3 corporate marketing meeting.
2009-2011
Snr. Digital Marketing Mng. & Universal Music Group
Partnered with Senior Vice President on three NFL marketing campaigns for Women’s Breast Cancer Awareness Month (starring Kelly Rowland) and Hispanic Heritage Month (starring Enrique Iglesias). Events increased the individual artist’s mentions online by over 48%. Fostered a strong relationship with Channel One, (TV station that broadcasted to 6 million high-school students daily) placing many new artists in the Hear It Now segment of the show- doubling the buzz on Facebook and Twitter for featured artists. Collaborated with The Limited Co. to feature artist (Akon) on a televised Victoria Secret Fashion Show, resulting in a 220% increase in single sales on iTunes and an overwhelming buzz on Social Media.
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Co-pitched Nicki Minaj to create an original shade for MAC. This resulted in the creation of the Pink Friday lipstick in-store/online campaign – 60,000 units were sold in the US alone, in two-months.
2008
Otis College of Art & Design
Bachelor of Fine Arts in Communications, emphasis in Advertising