Social that
moves brands
and sales.
15+ years building social and creator programs, from Saks Fifth Avenue's first corporate social presence to a $25M+ paid social program at a Fortune 500 brand.
The Twitter Personalities Behind Your Favorite Fashion Brands ↗
"Kelli has turned the Saks Twitter account into a friendly personal shopper…"
and brand communications
multiple industries
in-person events
in sales and traffic
Selected work
07 case studiesBoard Member
A peer community of senior brand-side social leaders from Fortune 500 companies.
Keynote Speaker
Social and influencer strategy.
Guest Speaker
Social media strategy and influencer marketing.
Featured in Teen Vogue
Profiled alongside the voices behind Bergdorf Goodman, DKNY, the CFDA and Oscar de la Renta. Read it ↗
Innovator Award
Presented by the CEO of Saks Fifth Avenue.
Social Media Crisis Trained
Press interviews, rapid response, message discipline and high-stakes communications.
Paid social
Creator programs
Talent partnerships
Brand storytelling
Team leadership
Hi, I'm Kelli.
I've spent 15+ years building social and creator programs for brands in fashion, beauty, entertainment and consumer goods.
I started in New York at Universal Music Group, Saks Fifth Avenue and Starworks Group, then led social for Unilever brands at WPP and for 46 brands at Beachbody. Today I'm Senior Director, Head of Social Media Marketing Communications at KB Home, a Fortune 500 company.
UMG → Saks Fifth Avenue → Starworks Group → WPP / Unilever → Beachbody → KB Home
B.A., Digital Communications, Otis College of Art and Design · Meta Social Media Marketing Professional Certificate
